Has someone in your small company ever said if we want to grow our company we need to exhibit as RSA or AWS re:Invent?   If your marketing budget for the event is less than $150,000 I think those conferences are a royal waste of time and money.   Unless your company raised $100 million and the plan is to become a unicorn software company fast, there are several alternatives with a better ROI (Return on Investment)

One of the most critical jobs of any organization that hires sales reps is figuring out who to hire. Listen in as 25-year sales veteran and guest Kurt Greening shares his views regarding some of the indicators he looks for when hiring sales reps and determining success. To hear the entire podcast and over 200 others: