Has someone in your small company ever said if we want to grow our company we need to exhibit as RSA or AWS re:Invent? If your marketing budget for the event is less than $150,000 I think those conferences are a royal waste of time and money. Unless your company raised $100 million and the plan is to become a unicorn software company fast, there are several alternatives with a better ROI (Return on Investment)
How to Sell Your Boat Fast
Winning and Losing in Sales
One of the most critical jobs of any organization that hires sales reps is figuring out who to hire. Listen in as 25-year sales veteran and guest Kurt Greening shares his views regarding some of the indicators he looks for when hiring sales reps and determining success. To hear the entire podcast and over 200 others:
How to Get Promoted from a SDR to AE
Managing Access to Corporate Social Media Accounts
I joined Jeff and Jim on episode 173 of the Podcast to share my expertise in managing access to corporate social media accounts. I talked about the value of corporate single sign-on and why security professionals need to make the secure thing the easy thing. We discussed the two primary access methods for social media accounts. We also cried about social media hacks at Disney and FastShop as well as at an unnamed company that suffered 100M in ad spend fraud
I Love You, Co-worker?
A few weeks ago I had a chance to listen to an interview with Brian McCarthy on the Grit Podcast. Brian appears to be a different type of leader, when compared to the typical vice president of sales. What struck me most during the interview, is that Brian regularly uses the words “I love you” with his team (51:08). My first thought is that these words in the workplace are a little crazy and definitely unconventional. My second thought was what does he mean when he says those words in a corporate environment?
Lessons from the Career of Daniel
We can apply lessons from the career of Daniel to our work life as well and give perspective on many of the fears and questions that might hold us back. For instance…How can I succeed if my boss is evil? What can I do if I am disadvantaged by ethnic background, sex, or socioeconomic status? How should I approach problems that appear to be unsolvable? How should I react when I achieve success?
7 Tips to Improve How You Say It
If you follow my blog you know that I am regular listener of the EntreLeadership Podcast. The host Ken Coleman interviews many great leaders. In a recent episode Ken shared his ideas on how to improve how you say it. My summary is below. Increase your value by 50%! 30% of U.S. GDP is based on persuasion.
Google Disrupts College Education
In 2017 I wrote the article College Don't Waste Your Money as a response to the huge problem of college debt in the United States. In the time of COVID-19, I question the value of college "experience" even further. In my article, I provided several alternatives to university education for those who would need to go into debt to finance their education. As you might expect I am hopeful based on the recent announcements by Google that they will disrupt higher education help reduce student debt in the United States.
The Next Right Thing
The COVID-19 pandemic is causing suffering throughout most of the world. Many of the events that are currently happening, as a result of this pandemic, are unprecedented. Business owners have seen their life's work seemingly evaporate in an instant. Others have been laid off. This got me thinking about what to do when you are so overwhelmed that you don't know what to do.